TraceKit
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● THE SOURCE OF TRUTH FOR PERFORMANCE MARKETING

How much did you
actually make
yesterday?

TraceKit connects every click, customer, and dollar into one verified truth—so businesses understand what happened, why it happened, and what to do next.

Book a Demo →
Verified DataEvidence behind every answer
Connected JourneyClicks through financial events
AI-ReadyYour data, ready for questions
Ads
Affiliates
Websites
CRMs
Checkout
More
TraceKit symbol
Sales
Refunds
Chargebacks
Clawbacks
Costs
Profit
One Verified Truth

Works with the tools you already use.

PayPal + More
EVIDENCE-BACKED INTELLIGENCE

Ask your business
anything.

Go beyond disconnected dashboards. Explore your performance questions alongside the source records, relationships, and financial events that support an answer.

Illustrative interface · Example figures, not live customer data

TK
TraceKit IntelligenceExample analysis · Illustrative data
Evidence-linked
?How much did I actually make yesterday?
ILLUSTRATIVE ANSWER
ILLUSTRATIVE FINANCIAL RESULT$48,221
↑ 11%vs previous day · example
Sales and upsellsIncluded
Refunds and adjustmentsIncluded
Product COGS, acquisition and operating costsIllustrative
Understand the answer

TraceKit connects commerce activity and attribution evidence, preserves separate financial events, and makes unresolved records visible rather than hiding them.

Source recordsLinked identitiesReconciliation
Example presentation only. Actual results depend on connected data, completeness, and available capabilities.
Ask a question about your business…
ALL YOUR DATA. ONE VERIFIED TRUTH.

Everything
connects.

TraceKit connects your marketing, attribution, commerce, and financial data into one unified view. Follow every transaction, uncover discrepancies, and understand what's really driving your profit.

Explore Integrations →
Google Ads Facebook TikTok Everflow Shopify •••
TraceKit symbol TraceKitSource of Truth
JourneysAttributionReconciliationProfitAI Answers
EVERY CUSTOMER HAS A STORY. NOW YOU CAN SEE IT.

See every customer journey.

Most platforms show isolated clicks, orders, and conversions. TraceKit connects the events behind each customer—from the first ad interaction through checkout, purchases, upsells, subscriptions, refunds, and chargebacks.

See which marketing sources brought customers in, what revenue they generated, and where profit was gained or lost. Explore traceable source evidence, with missing or unresolved information clearly identified.

Select any event to inspect its example evidence.

ILLUSTRATIVE JOURNEYExample TKID · tk_demo_01
Sample data, not live customer records
EXAMPLE TOTAL SPENT$247.00
EXAMPLE FINANCIAL ESTIMATE$118.65
EXAMPLE REFUNDS−$68.35

Illustrative financial estimate only. Product COGS, fulfillment, advertising, payment fees and other expenses must be verified before reporting net profit.

9:11 AMClickFacebook AdInspect evidence
EXAMPLE SOURCE EVIDENCE

fbclid and campaign identifiers retained

9:11 AMLanding Page/landerInspect evidence
EXAMPLE SOURCE EVIDENCE

Landing URL and incoming query parameters retained

9:12 AMEmail CaptureIdentity linkedInspect evidence
EXAMPLE SOURCE EVIDENCE

Customer identity associated with the journey

9:14 AMCheckoutStep 1Inspect evidence
EXAMPLE SOURCE EVIDENCE

Checkout event linked to the same customer journey

9:15 AMPurchase$29.99Inspect evidence
EXAMPLE SOURCE EVIDENCE

Order and transaction references preserved

9:45 AMUpsell$47.99Inspect evidence
EXAMPLE SOURCE EVIDENCE

Separate commerce event linked to the originating purchase

May 20RefundPartialInspect evidence
EXAMPLE SOURCE EVIDENCE

Refund remains distinct and linked to the original sale

From first click to lifetime value. One connected customer story. Illustrative demonstration; lifetime-value visibility depends on connected data.

YOUR BUSINESS. FULLY CONNECTED. INTELLIGENT.

Meet your new
business intelligence.

TraceKit Intelligence goes beyond dashboards and reports. Investigate performance, uncover hidden connections, identify discrepancies, and explore the evidence behind your numbers—all from inside TraceKit.

Intelligence built in.MCP connectivity when you need it.
Explore TraceKit Intelligence →
TraceKit IntelligenceBuilt into your TraceKit experience
Built in
Example Intelligence investigationIllustrative, not a live query
ASK TRACEKIT INTELLIGENCE

Which affiliates are responsible for these chargebacks?

EXAMPLE ATTRIBUTION ANALYSIS
12 chargebacks$1,846 disputed · Illustrative data
Affiliate 1127 chargebacks$1,084
Affiliate 2043 chargebacks$462
Unresolved attribution2 chargebacks$300

10 chargebacks are linked to attributed affiliate traffic. Two remain unresolved. Attribution identifies associated traffic, not proof of causation.

View example JSON 
{
  "chargebacks": 12,
  "disputed_total": 1846,
  "currency": "USD",
  "affiliates": [
    {"affiliate_id": "112", "count": 7, "amount": 1084},
    {"affiliate_id": "204", "count": 3, "amount": 462}
  ],
  "unresolved": {"count": 2, "amount": 300}
}

Illustrative presentation. Results depend on permissions, connected data, and available tools.

Use your own AI tools, too.

Connect compatible external AI assistants through TraceKit MCP, subject to permissions and setup.

ChatGPTClaudeCursor
FROM DATA TO DECISIONS

One truth. Three questions.

01

What happened?

Follow clicks, journeys, orders, refunds, chargebacks, and financial events across the customer lifecycle.

02

Why did it happen?

Connect attribution, traffic sources, affiliates, campaigns, commerce, costs, and the evidence behind every conclusion.

03

What do we do next?

Turn connected data into clearer decisions. TraceKit Intelligence helps you investigate what's driving profit, uncover issues that need attention, and identify opportunities worth exploring.

Ready to know the truth?

Stop reconciling your business in spreadsheets and disconnected dashboards. See every click, customer, and dollar in one place.

Book a Demo →Talk to Sales