Whether you're acquiring customers, managing advertisers, or reconciling financial outcomes, TraceKit helps connect the evidence behind the numbers—without forcing you to piece together disconnected systems.
Explore Solutions ↓TraceKit connects the same underlying evidence in ways that matter to different operators.
Connect paid traffic and attribution to orders, upsells, refunds, disputes, and financial outcomes. Investigate how Product COGS, refunds, advertising and fulfillment costs affect margins after the first conversion, where supported by available records.
Explore which traffic sources, campaigns, and affiliates are associated with downstream customer activity, while preserving the evidence behind each relationship.
Work across independent client contexts with appropriate permissions, client-level visibility, and separate source evidence. Specific agency capabilities depend on account readiness.
Preserve provider click and transaction identifiers, reconcile conversion records against commercial outcomes, and make unmatched evidence visible for investigation.
Start investigating how the underlying records relate.
Relate acquisition identifiers and attributed activity to the commercial records they support, without confusing attribution with causation.
Investigate differences across provider conversions, orders, payment activity, refunds, and adjustments.
Follow the customer lifecycle through distinct upsells, subscriptions, rebills, disputes, and refunds when source relationships are available.
TraceKit's approach preserves original source identifiers, separates commerce identity from attribution identity, and keeps unresolved records visible. Deterministic relationships take priority over speculative matching.
Explore Customer Journeys →Connect supported acquisition, attribution, commerce, payment, and financial sources. Available integrations and their capabilities vary by provider and account.
Tell us about your data stack and the questions your team needs answered.
Capabilities shown are illustrative of TraceKit's product direction. Production availability depends on supported integrations, account permissions, and feature readiness.
