01 / Attribution & IdentityPRACTICAL GUIDE
Know which marketing efforts lead to sales
See how an ad click and a store purchase can be connected—and what happens when the information doesn't match.
Read the full guideTRACEKIT RESOURCESBetter questions.
Better questions.
Clearer answers.
Learn how acquisition, attribution, commerce, and financial records connect. Explore practical guides, investigate common reporting challenges, and find your next step with TraceKit.
Explore the Guides ↓START HERE / 3 STEPS
Make sense of your business data.
01Connect the sourcesUnderstand which records are available.
02Follow the relationshipsKeep identities and events distinct.
03Investigate the evidenceSee what matches—and what doesn't.
FEATURED RESOURCE
Explore Customer Journeys →From click to customer to dollar.
See how a single customer journey can connect campaign activity, purchases, upsells, rebills, and refunds while preserving source evidence.
Includes an interactive illustrative journey, not live customer data.THE LEARNING LIBRARY
Explore the concepts behind TraceKit.
Six practical guides with full articles and examples. Choose a topic or search for what matters to your team.
02 / Customer JourneysPRACTICAL GUIDE
See what happens after the first sale
Follow purchases, upsells, repeat orders, refunds, and disputes to understand more of the customer story.
Read the full guide03 / ReconciliationPRACTICAL GUIDE
Why don't my reports show the same numbers?
Walk through differences between affiliate conversions, store orders, and payments, with a practical investigation checklist.
Read the full guide04 / Profit & Financial OutcomesPRACTICAL GUIDE
Are your sales actually making money?
Learn how Product COGS, advertising spend, fulfillment, payment fees, and refunds affect your margins.
Read the full guide05 / TraceKit IntelligencePRACTICAL GUIDE
What if you could ask questions about your business data?
Explore business questions about affiliates, chargebacks, campaign profitability, and the evidence behind an answer.
Read the full guide06 / Integrations & MCPPRACTICAL GUIDE
How does TraceKit connect the tools you already use?
See how ecommerce, affiliate, and payment connections work, plus when optional MCP access is useful.
Read the full guideNo resources match your search. Try another keyword or category.
GO DEEPER
Explore TraceKit.
Continue with the product areas and documentation relevant to your work.
01 / PRODUCTTraceKit IntelligenceInvestigate connected evidence with built-in Intelligence.Explore Intelligence →02 / ECOSYSTEMIntegrationsBrowse featured platforms and potential connections.Explore Integrations →
READY TO SEE IT IN ACTION?
Book a Personalized Demo →Bring your business questions.
We'll explore which TraceKit capabilities and connections are relevant to your team.
Educational content describes product concepts and intended workflows. Actual integrations, features, and supported actions depend on production readiness, permissions, and available source data.