TRACEKIT INTELLIGENCE · BUILT IN

Stop searching for answers.
Start understanding.

Meet the intelligence layer built into TraceKit. Explore performance, investigate discrepancies, and follow the source evidence behind your business numbers—without stitching together disconnected dashboards.

Explore Intelligence in a Demo →Built in. MCP is optional.

TraceKit IntelligenceEvidence-backed investigation

Illustrative

QUESTIONWhich affiliates are linked to these chargebacks?

EXAMPLE FINDING

12 chargebacks$1,846 disputed

Affiliate 1127

Affiliate 2043

Unresolved2

10 chargebacks have linked affiliate attribution. Two remain unresolved. A source link does not establish causation.

Source recordsIdentity linksUnresolved cases

Example figures and interface are illustrative, not live customer data. Actual analysis depends on available integrations, permissions, and product capabilities.

FROM QUESTIONS TO EVIDENCE

See the reasoning behind the result.

Intelligence becomes more useful when you can investigate how a conclusion was reached—not just read a number.

01 / ASK

Start with a business question.

“Which affiliates are linked to the chargebacks in this period?”

02 / CONNECT

Follow the relationships.

Examine known click and affiliate identifiers, commercial transactions, and distinct dispute events.

03 / VERIFY

See what's supported—and what isn't.

Keep source evidence accessible and unresolved attribution visible. Never mistake a correlation for proven causation.

Illustrative evidence reviewSample records

Affiliate 1127 linked disputesAttribution matched

Affiliate 2043 linked disputesAttribution matched

Unknown source2 disputesNeeds investigation

Why this matters

Every linked record should have a defensible source relationship. Missing evidence is a finding, too.

BUILT FOR DEEPER QUESTIONS

More than another dashboard.

Investigate, don't just monitor.

Go beyond a metric to explore the related events, sources, and discrepancies that deserve attention.

Connect acquisition to commerce.

Explore attribution identity and commercial identity without collapsing different transactions into one event.

Evidence you can inspect.

Keep provider identifiers and supporting source records in view when evaluating a conclusion.

Make uncertainty visible.

Surface unresolved or unmatched records rather than hiding gaps behind a deceptively complete answer.

AN OPTIONAL EXTENSION

Built into TraceKit.
Connected to your AI tools, too.

Use TraceKit Intelligence inside the platform. When your workflow calls for an external assistant, compatible MCP clients can access supported, governed tools according to account permissions and setup.