Preserve both identities.
Understand which commercial transaction an event belongs to and where the acquisition originated—without collapsing both into one generic ID.
CUSTOMER JOURNEY TRACKINGEvery customer has a story.
Every customer has a story.
Now you can follow it.
Clicks, orders, upsells, subscriptions, refunds, and disputes shouldn't live in disconnected reports. TraceKit brings available acquisition, commerce, and financial evidence together so you can understand the relationships behind customer performance.
Explore Customer Journeys →01 / ACQUISITIONCLICKCampaign + attribution evidence
→02 / IDENTITYCUSTOMERKnown source relationships
→03 / FINANCIALDOLLARCommerce + adjustments
ONE CONNECTED CUSTOMER STORY
See what happened after the click.
Explore an illustrative journey below. Select any event to inspect why it belongs in the story and what evidence supports the relationship.
ILLUSTRATIVE CUSTOMER JOURNEYExample customer · TKID tk_demo_01
Sample data — not live customer recordsEXAMPLE PURCHASES & REBILL$247.00
EXAMPLE REFUNDS−$35.00
NET COLLECTED BEFORE OTHER COSTS$212.00
01Ad clickMeta campaign · 9:11 AMAcquisition
Illustrative source evidence
Campaign, click, and provider identifiers retained where available.
02Landing visitLanding page · 9:11 AMEngagement
Illustrative source evidence
Session and landing-page context can be related to attribution evidence.
03First purchaseOrder #10482 · $129.00Commerce
Illustrative source evidence
Exact merchant and order references help establish commerce identity.
04Post-purchase upsellAdditional order · $49.00Commerce
Illustrative source evidence
Upsells remain distinct transactions connected through source relationships.
05Subscription rebillRecurring charge · $69.00Lifecycle
Illustrative source evidence
Rebills can be related to the original customer and subscription when identifiers support the link.
06Partial refundRefund · −$35.00Adjustment
Illustrative source evidence
Financial adjustments remain separate evidence with their own source references.
07Chargeback reviewDispute · PendingDispute
Illustrative source evidence
A dispute can be investigated without assuming its attribution or final financial outcome.
Figures are illustrative. Net collected is not net profit; Product COGS, advertising, processing, fulfillment, dispute outcomes, and other costs are not included.
THE EVIDENCE BEHIND THE JOURNEY
Connections you can explain.
TraceKit distinguishes the commercial transaction from its acquisition attribution, keeping original source evidence intact wherever possible.
Connect with confidence.
Prioritize exact provider, order, transaction, and shared identifiers over uncertain customer matching.
Keep every event distinct.
Base orders, upsells, rebills, refunds, disputes, and adjustments remain their own source and financial events.
Show what's unresolved.
Missing identifiers shouldn't make a record disappear. Keep unmatched evidence visible for investigation.
BEYOND THE FIRST CONVERSION
Understand more than revenue.
Follow the relationship between marketing acquisition, customer purchases, and subsequent financial events. Investigate discrepancies and see where additional source data is needed before drawing a conclusion.
Available journeys and financial views depend on the integrations and evidence supported for your account.AcquisitionWhere did the customer come from?
CommerceWhat did they purchase next?
FinancialWhat changed after the sale?
From first click to the full story.
See how TraceKit can connect the evidence behind your customer journeys.